Digital Fashion House 3.0

Purpose of this paper

This paper provides a high-level overview of The Fabricant Studio, a blockchain based digital fashion platform where anybody can create, trade and wear fashion in the metaverse. This is not intended to be a deep technical white paper, but an introduction to The Fabricant vision and a call to action to all collaborators and believers in the decentralized fashion economy.

Introduction

A lot has happened since the start of the digital fashion sector with the inception of The Fabricant in 2018. Over the past five years, traditional fashion brands and the Web3 natives joined forces, creating a dynamic landscape of innovation.

The Fabricant Mission

To lead the fashion industry towards a new sector of digital only clothing that wastes nothing but data and exploits nothing but imagination.

The Fabricant Vision

To make everyone metaverse ready, by bringing fashion to the metaverse and dressing all of its citizens in digital-only clothing by 2025.

Through The Fabricant Studio, we are redefining the fashion economy and building the most comprehensive fashion wardrobe of the metaverse. It will grow exponentially as the combined use of tools and decentralized ownership will allow for new professions and a countless number of fashion items to be created, traded and worn in the metaverse.

The Studio enables a decentralized fashion chain where every person can participate and monetize their craft. In the digital sphere, there will be AI weavers, cyber material designers, digital fashion creators, meta tailors, stylists, professional buyers, multilabel retailers or purely fashion fans. The ecosystem will grow in a decentralized manner, whereby anybody can define their role and grow their trade.

This document describes The Fabricant Studio and the new decentralized fashion economy for all emerging digital fashion creators and professionals.

The Fabricant Studio

Create. Trade. Wear. Digital Fashion in the Metaverse.

The Fabricant Studio is a digital fashion platform where anybody can create, own, wear and monetize their unique fashion.

Our aim is to enable a deeply engaging experience where everybody can play a role in the digital fashion ecosystem, having fun collaborating with other designers, fashion brands and professionals, while retaining creators’ ownership. We are aiming to disrupt the traditional norms of the fashion industry, making it possible to participate in the decentralized fashion economy.

The platform operates on the Flow sustainable blockchain, enjoying secure copyright ownership with the ability to earn cryptocurrency ($FBRC). The copyright ownership and distribution of royalties among all co-creators will be established and guaranteed using NFTs, where every garment will have a unique identifier.

Garments are presented in high definition 3D visualizations, enabled by Unreal Engine. All items for sale in the marketplace are ready to wear in the metaverse.

Create

The heart of the experience. The place where creation happens and anyone can become a fashion designer. Users can combine different raw materials, patterns and trims — uploaded by Designers and Brands — to make a new unique garment with shared authorship.

Trade

Where all creations are traded. Creators can have their own shop, run events and nurture their own community of fans, while retaining authorship royalty for life. Professional buyers can curate wardrobes, present in their multi labels stores or re-sell items in packs. Digital Stylists can curate looks and organize experiences for their own selected audience.

Wear

When buying a fashion piece, the owner will be able to wear it in different spaces in the metaverse. The cross-platform interoperability enables buyers to use their fashion pieces in partner games and metaverses.

Platform Economy

We are building a new business model for the fashion industry at large, generating new revenue streams to aspiring creators, digital fashion lovers, established designers and fashion brands. Sales in the platform will generate lifetime royalty rights, with $FBRC providing immediate liquidity for the players In the ecosystem.

The Roles

We expect a wide variety of audiences to enjoy The Fabricant Studio experience and marketplace. The three key roles at start of the platform are the following:

Designers and Brands: they are established brands/ professionals who believe in the decentralized fashion future, are excited about co-creation and further building their brand in the metaverse.

Co-Creators: aspiring designers and fashion fans whose motivation is to create their own limited-edition items, establish their branding and monetize their craft.

Buyers: They are likely to be active in the metaverse wanting to express a unique identity for social recognition. They want to buy, wear, curate and monetize a limited-edition digital wardrobe. Super buyers will have their own stylist status celebrated in the platform, where they can display their wardrobes and make their garments and bundles available for bidding on the secondary market.

Conclusion

Through the utilization of blockchain technology and 3D realtime engine, we are creating a fashion world that is decentralized, immersive and sustainable.

The Fabricant studio provides easy to use tools and services to enable a new generation of fashion professionals to exist. In this new fashion ecosystem, we can all participate and explore our identities in the digital realm with no limitations.

To bring all these enabling technologies together presents a unique opportunity for the future of fashion, video games, entertainment creating a new decentralized economy where new experiences, monetization opportunities and social networks will emerge.